The NUEL has developed visuals for products beyond its main tournament offerings—the NUEL brand itself and the National Championship. Below are brief guidelines or links to external sources on the Summer Tournament, NUEL LIVE, ALLSTARS, and past NUEL styleguides.
The Summer Tournament allows the NUEL to test out new tournament formats and games with a smaller group of players. Games have an informal tone and are more about experience feedback than serious competition. Briefly, the summer tournament uses Proxima Nova Black, a pink / orange pallette, and summery imagery.
NUEL ALLSTARS branding highlights that it is an annuel event and is styled like an MLB or NBA allstar game. Its cut star and largely different format lets the user know that this is an off-season tournament. ALLSTARS plays heavily on regional ties and rivalry; content should reflect that. As long as ALLSTARS is LoL-only and in December, it is themed with Mount Targon artwork.
NUEL LIVE is the annual National Championship finals showing and NUEL community gathering. Its branding is very faithfully NUEL and emphasizes visibility and printability. By the same token, most stock photography comes NEUL LIVE footage and as such, standard NUEL branding should be prominent.
